Careers in Marketing Management
Marketing is an essential part of business success; some companies think everyone should be considered part of its marketing team. Marketing relates to the conception, pricing, promotion and distribution of the ideas, goods or services that meet customer demand. Marketers are the people who study the competition, position a product in the marketplace and develop promotional campaigns. Career opportunities in marketing include product and brand management, advertising and public relations, market research and retailing. Opportunities in this field exist in organizations of all sizes.
The California Employment Development Department (EDD) collects data about the state’s workforce. These data include information about the number of people employed in the field, job outlook, and wage information. The California EDD predicts for the period 2008-2018 the number of openings for marketing managers to increase by almost 7% and sales managers to increase by over 15%. For more detailed information about positions in the marketing and sales fields, check the California Occupational Guide for the occupations listed below: http://www.labormarketinfo.edd.ca.gov/occguides/Search.aspx.
Necessary Education and Skills for Career Success
Contact: Margaret Bdzil