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March 1999


 

For release: March 4, 1999

De Anza College's Marketing/Communications Director Terri O'Connor Named the 1999 National Communicator of the Year

     In early March, Terri O'Connor, De Anza College's director of Marketing, Communications and Development, will be presented with the most prestigious community college marketing award in the country by the National Council for Marketing and Public Relations (NCMPR). She has been selected the 1999 Communicator of the Year and will be honored on March 8 at a special luncheon to be held in conjunction with NCMPR's annual national conference in Chicago, Ill.

     O'Connor is being recognized for her outstanding work in advancing her profession and the community college movement. "As community college marketers, we have an empowering and endearing story to tell. We applaud Terri O'Connor's professional achievements in telling our story," reported Joseph Nazzaro, NCMPR president.

     In the fall, she also was named Communicator of the Year by NCMPR's District VI, which includes Arizona, Australia, California, Guam, Hawaii, Nevada, New Zealand, and Utah. During her five years at De Anza, O'Connor and her staff of five full-time employees have won more than 30 state, regional and national marketing awards. These awards represent a wide variety of marketing projects: catalogs, class schedules, news releases, external and internal newsletters, brochures and flyers, advertising, desktop publishing, promotion campaigns, and a marketing Web site.

     O'Connor is president of California's Community College Public Relations Organization and currently serves on a 13-member state task force charged with creating a systemwide marketing and public relations plan for the 107 community colleges in California. For the past 16 years, she has worked in community college marketing and public relations in four districts located in Texas, Southern California and Northern California. The award winner gives credit to De Anza President Martha J. Kanter and the Foothill-De Anza Community College District for providing a supportive, innovative environment that nurtures professional growth and encourages professional contributions in a wide variety of arenas.