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David Stringer - Department Name

Principles of Marketing

The Marketing course addresses the four main functions of marketing. You will learn what it takes to make a successful PRODUCT, and how to set the PRICE. In addition, you will learn how to PROMOTE the product in the market place. Lastly, you will learn different DISTRIBUTION strategies (methods of getting the product to market).

Marketing Text: Basic Marketing, 18th Ed., by Perreault, Cannon and McCarthy, McGraw-Hill Publishing Co.

I offer this course on-line. You will need a computer and have access to the internet. All exams are taken on-line. This allows you to take the course and not have to come on the De Anza College Campus. Many students find this a great alternative to traditional classes. You save time and money.


Principles of Marketing

On-Line Tests: Please refer to the Greensheet to determine when quizzes are to be taken and which chapters will be covered on each test. Remember, always refer to the greensheet before taking any of the tests during the term. You can obtain a greensheet for your course by clicking on the appropriate greensheet on the left side of this page. Best to you this term.

email icon Email: David Stringer
phone icon Phone: 408.864.

Department Name

Last Updated: 4/25/16