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Guillermo Hernandez - Business

BUS 70 - Principles of eBusiness

Professor: Guillermo A. (Willie) Hernandez
DA eMail:
Personal eMail:
Quarter/Year: Winter 2018
Course Section: BUS -070.-63Z
CRN: 32339
Cell Phone: 408-313-5822
Course: Principles of E-Commerce
Sections: 1 
Course Duration: 12 weeks
Location: Online Flexible
Virtual (Online) Office Hours: Fridays 2:00 PM, PST
Times: Online Flexible



 The course covers the theory and practice of effectively conducting and managing business over the Internet. Also provides insights into e-business models, strategy, technology, auctions, and marketing. Students are expected to complete computer assignments.

Main Learning Outcomes:
  • Analyze and evaluate e-commerce business models including Business to Consumers (B2C), Business to Business ( B2B), Peer to Peer ( P2P), and other important models.
  • Compare and contrast e-commerce marketing strategies and tactics.
  • Identify the technologies, physical and logical and workflows design components required to implement a successful eCommerce website.  

Text and Materials:



Kenneth C. Laudon,  E-Commerce, 13 th ed, 2017. Prentice Hall.
ISBN-13: 978-0-13-460214-

Course Syllabus:

Business 70 Syllabus Link:

Updates to the Course Syllabus are provided in the Canvas Class as required.. 

The online class is delivered using the De Anza Canvas system. If you are not familiar with the Canvas online system don't worry, you will find training links in the class.

You access the Canvas online class via the De Anza MyPortal using this link:

You can also access the Canvas System directly using:

In both cases you login using your De Anza ID and single access credentials.

email icon Email: Guillermo Hernandez
phone icon Phone: 408.313.5822 


Last Updated: 1/4/18